Young consumers prefer using smartphones to do their back to school shopping. We told you what supplies students plan on buying for this upcoming school year—and according to an AdColony study, they’re using their smartphones to do most of their shopping. The report found that more than half (59%) of consumers in the U.S. plan to use their smartphones for back to school shopping this year, making mobile devices more popular than computers (26%) and tablets (15%). Fifty-five percent of shoppers said they have bought something directly on a mobile device after seeing an ad, while 76% say they would buy something if the ad were relevant to their needs. (Retail Dive)
Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.
- To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”
Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.
- To see this content for any Region, use the “Content Filter”.
