Blue Bunny’s “ice screen truck” is traveling across the country to entertain families. Experience marketing while social distancing is possible, and Blue Bunny’s Ice Cream is the latest brand to prove it. The ice cream brand unveiled their “ice screen truck” to bring some “funlightenment” to families this summer. Outfitted with a giant movie screen, the truck is making stops in several U.S. cities. In each destination, the truck will pull into the driveways of two lucky winners every night for five days to host a movie night with a film of the winners’ choice. Ice cream, t-shirts, social distancing blankets, and masks will be provided to all attendees. The campaign is part of the brand’s efforts to market their new Load’d Cones and Load’d Sundaes products, which is what will be given out to the audience. (Adweek)
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