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Young users remain angry about the possible TikTok ban—but Microsoft could save the day.

Aug 04 2020

Young users remain angry about the possible TikTok ban—but Microsoft could save the day. In a short time TikTok has become an “information and organizing hub” for Gen Z, and users aren’t happy about continued talk of a possible TikTok ban by the President, with many of the platform’s popular creators addressing Trump in a collective letter. Though the general manager of TikTok North America promised that they are “not planning on going anywhere,” the entertainment and advertising industries are still nervous. But news that Microsoft is looking at acquiring the app could change the game—and up the tech giant’s cool factor among young consumers considerably. (NYTimes, Adweek, NYTimes)