ACTIONABLE RESEARCH ON GEN Z AND MILLENNIALS

Budweiser is introducing a new alcohol-free beer. 

Budweiser is introducing a new alcohol-free beer. Alcohol brands have been reaching young consumers during the pandemic and now Budweiser is developing a drink for the sober-curious crowd. The beer brand is partnering with NBA star Dwayne Wade to debut Budweiser Zero, a brew that is only 50 calories and has zero sugar. With the launch of its new drink, Anheuser-Busch is hoping to tap into the “broader wellness trend” within the alcohol industry to reach athletes, or “health nuts,” who want to enjoy a beer “without impacting their mental and physical game.” (Adweek, Mobile Marketer)