ACTIONABLE RESEARCH ON GEN Z AND MILLENNIALS

Teen “beauty boys” want to normalize makeup for men. 

Teen “beauty boys” want to normalize makeup for men. Across the globe, teen “beauty boys” have been “chipping away at the taboo” against men wearing makeup. Of course, men wearing makeup isn’t totally new and dates back to the seventeenth century, but influencers like James Charles and Jeffree Star have been changing the game the last few years by pushing it into the mainstream. Recently, YouTuber Patrick Starrr launched the beauty brand One/Size, and across social media has been emphasizing that he wants all genders to be able to wear his makeup and that they “work for everybody, no matter who they were, or where they came from.” (The GuardianGlossy)