Young consumers are increasingly turning to Instagram as their news source. YPulse data shows that Gen Z is outpacing Millennials when it comes to using social media to get their news, and they’re fuelling the use of Instagram as a news source. According to a Reuters survey, over a quarter for 18-24-year-olds in the U.S. reported using Instagram to access news in the last week compared to 17% who still use newspapers. Nineteen percent turn to Snapchat for news, while only 6% turn to TikTok. Since the start of the pandemic and protests, Instagram has been increasingly becoming a place for young users to get news for information about demonstrations and related events, police actions, and stay-at-home orders. (The Guardian)
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