ACTIONABLE RESEARCH ON GEN Z AND MILLENNIALS

Young activists are planning protests from home and building a movement for causes they care about. 

Young activists are planning protests from home and building a movement for causes they care about. Even in the middle of a pandemic, young activists are protesting in-person and digitally to raise awareness for social issues that matter for them. YPulse’s Views on America report found that 68% of 13-18-year-olds have participated in Black Lives Matters protests or awareness—and across major cities, young people are the ones leading and organizing those events. Teens and twentysomethings are founding groups creating meaningful change. Freedom March NYC, a “nonviolent-protest movement” focused on reforming the criminal justice system and mobilizing young people to vote in the upcoming election was created by three young women. Zero Hour, a climate change activism movement, was founded and run by a teen still in high school. (NYMag, NYTimes)