Cameo’s newest feature lets brands enlist celebrities to promote their products. Cameo initially launched as a way for celebrities to communicate with their fans, but it has quickly transformed into a marketing platform. With the new Promotional Cameos feature, companies can hire celebrities like Lance Bass to vouch for their homemade soda or IT software without the “legal hurdles” and expensive price tags of traditional celebrity endorsements. For example, a realtor agent recently hired Ice-T to attest to their work ethic, while streetwear startup Drillionaire Dreams tapped 2000s pop star Christian Milian to offer promo codes to her followers. With influencer marketing continuously changing, this could be part of the future of the industry. (Vox)
