NEW GEN Z 101: Unlock & Outlast Microtrends

VSCO is starting a #BlackJoyMatters photo initiative.

Jul 20 2020

VSCO is starting a #BlackJoyMatters photo initiative. YPulse found that 51% of 16-34-year-olds think brands can support Black Lives Matter by amplifying Black leaders and creators—and the popular Gen Z photo app is the latest to step up. The platform launched a #BlackJoyMatters photo collection, which will feature the work and stories of Black photographers and artists who are centering Black people in “moments of joy and happiness.” The collection can be found by browsing the app’s “Discover” carousel and is expected to run through the summer. (Teen Vogue)