Crook & Marker just unveiled a face mask that customers can drink through. In May, when the hard seltzer brand debuted a mockup of their “TasteMask” on social media, it started out as a joke. But it ended up being well-received, with young users flooding the post with hundreds of tags and comments begging the brand to actually develop it. And they did. The masks come in four different designs, inspired by their new line of spiked coconut drinks, and will come with a metal straw that fits perfectly into the hole. This isn‘t their first COVID-inspired marketing: In April, Crook & Marker hosted “the biggest digital cheers in history” to support bartenders impacted by the pandemic. (Adweek)
