Klarna and Cosmopolitan are hosting a virtual shopping event. To reach the women’s lifestyle publication base of Gen Z and Millennial readers, the payment solutions company are teaming up with them to host “Hauliday”—a 48-hour event taking place next month, just in time for the fall and back-to-school shopping season, that will feature exclusive deals across the fashion, apparel, footwear, and beauty categories from Klarna’s brand partners, like Adidas, Sephora, H&M, ModCloth, and rue21. Our Retail’s New Reality trend report predicted that “Buy Now, Pay Later” services will be more popular than ever this year as young consumers crave shopping but watch their budgets. (WWD, Chain Store Age, Sourcing Journal)
