Nike is experimenting with AR sneaker try-ons and digitally-focused stores. For Nike Japan’s new campaign, they are leaning into augmented reality with a “collaborative zine” that puts a “tech spin” on coloring book pages. The book will include outlines of the new Air Max sneakers that users will be able to physically color, then “superimpose” on themselves via an app. The brand is also pushing innovative in-store tech with Nike Rise, a new experiential store concept “that reacts to data from members and to ‘real-time sports moments’ in the city.” Nike Experiences, a new app feature, will turn the city into a “digitally-enabled playground” for members and customers, and give them access to in-store events. (Adweek, Mobile Marketer, Marketing Dive)
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