KIDZ BOP has gone digital amid the pandemic. As COVID continues to upend the live event industry, KIDZ BOP is experimenting with creative ways to grow digitally as they hit pause on their summer tour. To allow the cast of their music videos to continue filming from home, they ordered Hayden5’s sterilized remote filming kits for each, which include professional-grade cameras, lighting equipment, and a laptop. To reach families, they’ve produced daily dance break videos and livestreams on their YouTube channel, which has 2 million subscribers. They’re seeing increases in views and streaming, which is outpacing their levels pre-pandemic, with YouTube viewers up 32% during the first few weeks of quarantines. (Kidscreen)
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