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BABE wine’s socially distanced “mani truck” is bringing experience marketing to the pandemic. 

Jul 08 2020

BABE wine’s socially distanced “mani truck” is bringing experience marketing to the pandemic. The brand created a baby pink free manicure truck to help Brooklyn fix their “garbage nails” during COVID. To ensure safety, the manicures were given through plexiglass, customers wore masks and stood six feet apart while waiting, and manicurists wore protective overalls, safety glasses, and gloves. The brand’s Instagram video of the event has received more than 25,000 views, and they’re now planning on expanding the effort to “cities across America” thanks to positive feedback. (Insider)