Augmented reality is absolutely “having a moment.” More brands are creating an AR plan to reach young consumers, with food and bev, retail, and nonprofit groups all finding ways to implement the “exciting technology.” To celebrate the summer holidays, fast food chain Tim Hortons sponsored virtual fireworks during Canada Day, while Budweiser launched a Fourth of July AR Lens on Snapchat to transform users into Uncle Sam. Adidas created an AR experience to turn the store into an ocean as a way to support its sustainable goal to use less plastic and more recycled marine waste. Of course, Snapchat is also making AR into a shoppable experience with new virtual try on campaigns with brands like Gucci. (Adweek, Mobile Marketer)
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