The travel industry needs Gen Z and Millennials in order to recover. According to GlobalData, young consumers’ travel preferences could be good news for low cost travel companies during COVID: they’re more likely to opt for “smaller, shorter holidays” to places nearby, and to go away more often during the year, with 41% of 25-34-year-olds going on “city breaks,” compared to 31% of older generations who prefer more “exotic, long haul destinations.” An American Express survey also found that Millennials were more likely than older generations to travel over a recent holiday weekend. However, anxieties remind high: YPulse own After Corona research shows that half of young consumers say until there’s a COVID-19 vaccine, they will travel only when they have to. Utilizing social media and influencers could play a pivotal role in “restoring confidence.” (Travel Pulse, Airport Technology)
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