Companies are pledging to be “anti-racist,” but need to take their actions further. While the term has been used by activists and academics for years to “actively fight” racism, brands have recently adopted it amid the Black Lives Matter protests. According to race and workplace experts, like racial justice consulting firm Race Forward, the phrase needs to be used for more than just marketing and be accompanied by “deliberate work.” To match their words, brands could step up by building more diverse leadership teams, pay livable wages, support policies that change policing, and other actionable steps. (WSJ)
