Snapchat just launched a new “shoppable” AR try-on campaign for Gucci shoes. While the social platform has featured products in an AR Lens before, this is the first campaign using its “Shoppable AR” technology with a filter in collaboration with the luxury fashion brand. Users will be able to purchase the shoes of their choice from the Lens through a “Shop Now” button. The effort is yet another example of social media shopping speeding up, and brands using augmented reality to reach young consumers on the platforms they spend their time. (Social Media Today, WWD)
Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.
- To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”
Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.
- To see this content for any Region, use the “Content Filter”.
