Snapchat just launched a new “shoppable” AR try-on campaign for Gucci shoes. 

Snapchat just launched a new “shoppable” AR try-on campaign for Gucci shoes. While the social platform has featured products in an AR Lens before, this is the first campaign using its “Shoppable AR” technology with a filter in collaboration with the luxury fashion brand. Users will be able to purchase the shoes of their choice from the Lens through a “Shop Now” button. The effort is yet another example of social media shopping speeding up, and brands using augmented reality to reach young consumers on the platforms they spend their time. (Social Media Today, WWD)