Koji wants to be the TikTok of remixing games, memes, and selfies. There’s already a lot of apps vying to be the next TikTok. Now, Koji is aiming to “democratize interactivity” by letting its users customize memes, selfies, and web games using GIFs and audio clips using templates caused by indie developers. For example, a developer can upload a basic zombie shooter game and users will be able to remix it by changing the background, characters, and music. The platform could potentially be a “valuable asset” to brands when it comes to marketing. Burger King already had Koji users create games in response to their Moldy Burger campaign earlier this year. According to the platform, the first game that the fast food chain retweeted garnered 300,000 plays in less than 48 hours and around two minutes of engagement. (Fast Company)
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