By focusing on body positivity and inclusion, Aerie is “edging out” competitors like “sexy supermodel juggernaut” Victoria’s Secret. Despite having to close retail locations during the pandemic, online business for the American Eagle Outfitters brand grew 75%. Aerie, whose marketing campaigns have focused solely on social responsibility (AEO’s environmental goals include reducing its carbon emissions by 60%), body positivity, and inclusion has “struck a chord” with young shoppers. Overall, Aerie is “edging out” lingerie giant Victoria’s Secret, whose “body perfection” and sexy marketing has become less appealing to young consumers over the years. (Forbes)
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