NEW GEN Z 101: Unlock & Outlast Microtrends

Young consumers are getting into “isolationist travel” during the COVID era. 

Jun 25 2020

Young consumers are getting into “isolationist travel” during the COVID era. Young consumers’ travel plans have certainly changed this summer, but getting outdoors and escaping is still a priority for many—so brands are finding ways to deliver a crowd-free experience. Adult bike sales have risen 121%, while fishing licenses have gone up as well. Companies like Rowing the World and Paragon Guides are launching self-guided rowing tours for individuals and small groups, while apps like Hipcamp, Campspace, and Tentrr allow users to rent private camps. Many popular travel agencies are adjusting their policies to offer easier cancellations as well as affordable options. (NYTimes)