In the fashion industry, social purpose is “the new black.” 

In the fashion industry, social purpose is “the new black.” The combination of COVID and the protests against systemic racism is forcing many brands to reexamine the ethos of “profits over all else,” and focus on more social change. According to an expert, in a “reimagined capitalism” brands have a purpose that is “directly linked” to increasing the health and well-being of society, and putting “purpose at the core” will lead to future success. (Sourcing Journal)