Fast food brands are “getting caught in the crossfire” of viral social media debates.

Fast food brands are “getting caught in the crossfire” of viral social media debates. As brands continue to face a reckoning, Shake Shack, Taco Bell, Domino’s, and Wendy’s are just some of the fast food chains that have been brought into recent cultural and political debates. Domino’s faced backlash for a tweet from 2012, Taco Bell went under fire for a video that showed an employee getting fired for wearing a Black Lives Matter mask, and a story about police officers getting sick after eating at Shake Shack made headlines. Thanks to the sheer number of fast food locations, it’s natural that “political clashes are playing out in these spaces.” But brands are also increasingly symbolizing consumers’ political beliefs, and social media is being used to highlight and amplify previously hidden injustices. (Business Insider)