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Disney+ has quickly become a top “beloved brand” among young viewers. 

Jun 17 2020

Disney+ has quickly become a top “beloved brand” among young viewers. According to a study from Engagement Labs’ TotalSocial​, Disney+ is the “most loved brand” in “offline consumer conversations.” According to the report, the streaming platform jumped from “last place to first”—up 410 spots—since last year and has now taken the lead in front of 600 other brands that were measured between March and May. YPulse’s own youth brand tracker found that Disney+ massively boosted Disney’s youth brand score after launching, and the service is currently the 5th top ranked media and entertainment brand overall. (Marketing Dive)