NEW GEN Z 101: Unlock & Outlast Microtrends

Adobe just launched a free Photoshop app with “tons” of elaborate filters. 

Jun 15 2020

Adobe just launched a free Photoshop app with “tons” of elaborate filters. The new Photoshop Camera offers an ever-growing library of AI filters and effects that instantly augment photos—like one that identifies the sky and replaces it with “perfect clouds” or a “magical moon.” Some filters are made in collaboration with artists and creators—including one with Billie Eilish—which could in the future be “directly monetized.” According to Adobe, they’re also working on future partnerships that will get their filters inside of other apps and even “built into some phones’ native cameras.” The new app is arriving as augmented reality increasingly becomes a vital part of social media and marketing. (Editor’s note: YPulse conducted qualitative and quantitative custom research for Adobe, testing the app experience among young consumers to inform its development and launch.) (The Verge)