Pinterest is getting into online grocery shopping, allowing users to buy ingredients through brand posts. It’s no secret that home cooking has surged during quarantine leading to a boom in online grocery sales. YPulse’s exclusive research found that 24% of 18-39-year-olds are grocery shopping online more because of COVID. According to Pinterest, between March and April they saw a 191% increase in searches for the term “leftovers,” as well as spikes in searches for “cooking tips”. Now, the site will offer up shoppable ads that would allow users to buy ingredients from brands like Hormel Pepperoni and Stella Artois through third-party vendor sites—pushing social shopping even further into the future. (Adweek, NRF)
Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.
- To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”
Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.
- To see this content for any Region, use the “Content Filter”.
