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COVID-19 Special Report: Grocery Shopping

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Gen Z and Millennials have not been immune to the grocery frenzy that has taken over during the Coronavirus crisis. Groceries have suddenly become a major focus for young consumers, and while they have long considered themselves foodies, feeding themselves during the pandemic is a very different matter. The majority are afraid of running out of supplies during quarantine, and their isolation and fears are fueling major shifts in how they buy food—and what food they’re buying. This research looks closely at their grocery shopping behavior, the food trends being created, and what brands can do to to appeal to them right now.

Download the full report for insights on:

  • Who young consumers are quarantining with, and cooking for
  • How often they’re grocery shopping during COVID and what’s changed about their behavior
  • Millennial parents’ grocery needs and influences
  • COVID’s impact on CPG and Household Goods’ industry affinity
  • How cooking at home has changed in the pandemic

Report length: 17 pages

Based on a survey of 1000 13-39-year-olds in the U.S., fielded March 2020

Additional survey content for Pro users: what young consumers are doing in their free time during COVID, COVID fears, COVID-related purchases, how much influence Gen Z has on the groceries purchased in their household, grocery shopping preferences

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