TikTok’s AR ad format could single handedly “disrupt” multiple industries. We’ve said that brands need to have an augmented reality plan to reach young consumers—and TikTok could be a big part of the AR marketing future. With the introduction of a new AR brand effect ad format (which could directly compete with Snapchat and Instagram), TikTok users will be able to add branded interactive visuals to their videos, which could “take things up several notches” in terms of interactivity and brand engagement. It could be a “dream come true” from an advertiser’s perspective since seeing a product in 3D would keep a viewer’s interest for longer, makes it easier for users to experiment, and attract prominent influencers who are looking for new, innovative ways to generate revenue. (Forbes)
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