Cottagecore is Gen Z’s way of coping with the pandemic. Young consumers have pivoted to new fashion trends in response to quarantines, and cottagecore “is an aesthetic on the rise.” Cooped up teens who want to indulge in the fantasy of being “soft and domestic” and get caught up in picking flowers, cooking, cleaning, and “daintily” decorating their homes are attracted to this comforting content, which has over 212 million views on TikTok. For many, it’s not necessarily a realistic lifestyle for them, but images of “pressed lilacs, frilly dresses, moss covered trees and thatch-roof cottages” provide a combination of escapist fantasy and self-care. (Study Breaks)
