ACTIONABLE RESEARCH ON GEN Z AND MILLENNIALS

Facebook and Instagram just made impulse shopping on social media a lot easier. 

Facebook and Instagram just made impulse shopping on social media a lot easier. Starting this week, the social networks are allowing users to browse and buy products directly from business pages and profiles. The new tools enable small and mid-sized businesses to create a “full-fledged Facebook Shop”—and a million have already signed up. The new shops will be featured on brands’ social profiles and shoppers will be able to place orders without leaving the apps, increasing the ability for young consumers to make quick impulse buys when they’ve been tempted by something on the platforms. YPulse’s Ad and Marketing Effectiveness report found that social media ads are the top places that have influenced young shoppers to purchase something. (TechCrunch, Adweek, Mashable)