Feb 26 2020
We know that young consumers are not fans of traditional marketing. After all, there’s a reason we call Millennials and Gen Z the ad-skipping generations. While that may sound grim, reaching Millennials and Gen Z is not a lost cause—it’s about finding creative ways to engage with them.
This report reveals what marketing tactics young consumers are responding to, which they hate, what all brands need to know about social media campaigns, and other major takeaways on ad effectiveness.
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Report length: 7 pages
Based on a survey of 1000 13-39-year-olds in the U.S., fielded January 2020
Additional survey content for Pro users: Discounts and reviews, brand merchandise & logos