We know that young consumers are not fans of traditional marketing. After all, there’s a reason we call Millennials and Gen Z the ad-skipping generations. While that may sound grim, reaching Millennials and Gen Z is not a lost cause—it’s about finding creative ways to engage with them.
This report reveals what marketing tactics young consumers are responding to, which they hate, what all brands need to know about social media campaigns, and other major takeaways on ad effectiveness.
Download the full report for insights on:
- The top types of ads that influence purchases
- Gen Z and Millennials’ opinions on marketing & commercials
- What kind of ad content works best in driving their affinity
Report length: 7 pages
Based on a survey of 1000 13-39-year-olds in the U.S., fielded January 2020
Additional survey content for Pro users: Discounts and reviews, brand merchandise & logos