CBD sales are up, and Recess is launching their own loungewear. With anxieties high during the pandemic, young people are turning to CBD products and drinks. According to a survey from Brightfield Group, four in 10 CBD consumers plan to use it even more frequently during COVID, with 15% planning a higher dosage. CBD beverage brand Recess has seen ecommerce sales increase 4x since the start of the pandemic, and now they’re taking an extra step to stand out and reach lounge wearing consumers by releasing “Realitywear”—a clothing and accessories line based on three of their flavors. The line is part of their larger plan to be a “new type of consumer wellness and lifestyle brand.” (Forbes, Morning Brew)
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