COVID-19 Special Report: Surviving COVID & What Comes Next

Gen Z and Millennial research, trends, and insights

Our surveys of 13-39-year-olds in the U.S. show that their worlds have been quickly and drastically altered, and they are still attempting to adjust to the new normal—with some struggles. Understanding that the crisis will last longer than previously thought, these generations are using their own unique values and behaviors to cope with the crisis their own ways, relying on food, online shopping, and content to get them through. This special report updates you on how young consumers have been surviving and the long-term effects of this crisis on their mental health, media consumption, and spending.

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