ACTIONABLE RESEARCH ON GEN Z AND MILLENNIALS

Meanwhile, therapists are joining TikTok to help young people get through the pandemic. 

Meanwhile, therapists are joining TikTok to help young people get through the pandemic. YPulse’s exclusive COVID research found that 41% of 13-39-year-olds say their mental health has been negatively impacted because of Coronavirus, and brands have been finding ways to talk about it. But professionals in the industry are also finding ways to reach those struggling during the pandemic. Using TikTok’s #mentalhealthawareness hashtag, therapists have been joining the app, making it transparent that while they’re not there to diagnose specific problems, they want to provide advice, tips, and “lighthearted information” that serves as educational entertainment and as an way to keep young users’ hope alive during a difficult time. (CNN)