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Virtual beauty try-ons are surging during quarantine—and it could change the future of product testing. 

May 15 2020

Virtual beauty try-ons are surging during quarantine—and it could change the future of product testing. Ulta Beauty launched their GlamLab virtual try-on feature in 2016, but usage of it has increased during quarantine with more than 13 million shade try-ons in the last two months. As retail stores begin to reopen in parts of the country, the beauty retailer has been heavily marketing the tool to customers as a “convenient and safe alternative” to physical product testers. When quarantines begin to ease, augmented and virtual reality could become a big part of the beauty and fashion industry. (WWD)