Amazon and Vogue are opening an online fashion store to help indie designers impacted by COVID. In a partnership with Vogue and the CFDA, the ecommerce giant is launching Common Threads: Vogue x Amazon Fashion—a new storefront as part of their fundraising initiative to support small and medium-sized businesses and save brands who are “at risk of bankruptcy.” The online shop will feature pieces from 20 high-end indie designers and their collections like Batsheva Hay, Brock Collection, 3.1 Phillip Lim, and Edie Parker. (NYTimes, Fashionista)
