Virtual princess parties have become a “lifeline” for quarantined families. 

Virtual princess parties have become a “lifeline” for quarantined families. With most of Disney’s theme parks shut down and kids being forced to celebrate birthday parties at home, parents are scrambling to find ways to keep them entertained and still make those moments memorable. Party entertainment businesses like Princess & Me Parties, EverAfter, and FairyTaled have recently emerged as “a lifeline” for parents and children during quarantine. Prior to the pandemic, some of these companies usually served parties by bringing in “princesses” to sing and dance, do face painting, and physically interact with children. But when stay-at-home orders resulted in a slew of cancellations, the brands pivoted to digital and began hosting virtual parties on platforms like Zoom. (Refinery29)