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Even if the economy opens up soon, most young consumers would still stay home. 

May 14 2020

Even if the economy opens up soon, most young consumers would still stay home. According to a survey by research firm Ipsos, 64% of consumers said that reopening the country right now is “not worth it” because more people would die if COVID-19 continues to spread. Only 24% said they’d go back to a movie theater, while 30% said they’d stay at hotels. However, participants were more inclined to do other public activities: 44% said they would eat out at a restaurant again, while 51% said they would get a haircut. YPulse found that while a majority of Gen Z and Millennials are excited to go back to large gatherings like concerts when social distancing measures are eased, they will do so with caution. (Adweek)

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