Ecommerce continues to boom among young consumers. YPulse’s exclusive COVID research found that 32% of 13-39-year-olds are doing more online shopping during Coronavirus—and in recent weeks, online sales have surged in the U.S. especially for retail and buy online, pick up in store (BOPIS) orders. According to a report from Adobe Analytics, pajama sales rose more than 143%, online grocery shopping is up 110%, and online alcohol sales surged 74% in April. Instacart has emerged as “a clear winner” as the go-to grocery delivery service. While Amazon has still been in the lead for ecommerce shopping, Target and Walmart follow closely behind with the expansion of online offerings and first-time customers. (NYTimes, Adweek)
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