ACTIONABLE RESEARCH ON GEN Z AND MILLENNIALS

Gen Z is “redefining creativity as wellness” during the pandemic. 

Gen Z is “redefining creativity as wellness” during the pandemic. YPulse’s exclusive COVID-19 research found that 38% of 13-39-year-olds say their mental health has been affected by Coronavirus—and according to a survey from VSCO, Gen Z has been using creative expression as a way to cope with the stress of isolation. Eighty-eight percent of teens surveyed said they have been expressing themselves creatively, whether through music (52%), journaling (38%), dancing (34%), photography (33%), or drawing (32%). Our hobbies and pastimes in quarantine report found that 30% of 13-39-year-olds are taking care of mental health by doing arts and crafts. (VSCO Press)