ACTIONABLE RESEARCH ON GEN Z AND MILLENNIALS

Speaking of obliterated—online alcohol sales could stay high even after the pandemic. 

Speaking of obliterated—online alcohol sales could stay high even after the pandemic. According to Kantar, online sales for alcohol delivery companies have risen by “triple digits” during the pandemic. Drizly reported that sales were up by 392% at the end of April, while Minibar sales shot up 160%. Services like Postmates and Instacart saw similar increases with the latter seeing a 75% spike in alcohol orders. According to the firm, they’re expecting 30% of new customers who bought booze online for the first time during COVID will remain long-term users. (Food Dive)