Following the success of Travis Scott’s Fortnite concert, brands are jumping on board to host more virtual performances. The in-game event brought in 12 million viewers and pushed Scott’s new song to the top of the Billboard Hot 100 chart, proving that music marketing is transforming during the COVID era. Companies like livestreaming startup Wave, who recently announced a concert series featuring John Legend and Tinashe, are trying to develop similar events using motion-capture technology to transform artists into digital avatars in virtual worlds. And as alcohol brands continue to show off innovative quarantine marketing, Bud Light Seltzer just announced they will be hosting a weekly summer virtual concert series featuring popular Latin pop artists. (Pitchfork, Marketing Dive)
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