Poshmark is adding a new Posh Stories tool. The resale platform is joining the Stories game with Posh Stories—a feature that will allow their 60 million registered users to create and share short, shoppable videos and photos of the items in their online closet. They report that $175 million worth of inventory is uploaded to the platform weekly, and “relationships and communications are critical” to sales. According to Poshmark’s CEO, they launched Stories during COVID to allow people to “connect at a deeper and more intimate level, bringing the listings to life.” (Adweek)
