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As TV evolves during lockdown, Netflix, news consumption, and old classics are popular. 

May 04 2020

As TV evolves during lockdown, Netflix, news consumption, and old classics are popular. With young viewers’ media consumption impacted by the pandemic, TV viewing has continued to evolve in the last two months. According to Nielsen, average viewership logged 40 hours of TV time during mid-March. During those weeks, cable news, and shows like Law & Order and The Golden Girls saw 11 million hours of viewing on Hulu as viewers turned to “comfort viewing.” According to iSpot, sports-watching homes watched more morning talk shows, movies, children’s programming, classic games, and ESPN’s The Last Dance. However, streaming services like Netflix are preparing for the chances their service could potentially take a hit in the coming months as post-pandemic, “people will not want to do anything that reminds them of this time.” (NYTimes, Ad Age)

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