Natural Light is hiring remote interns to develop its next flavor and support students. During COVID, alcohol brands are reinventing their marketing to reach young consumers—and now, Natural Light has a new initiative to support Gen Zs whose prospects are being impacted by the pandemic. To assist college students and recent graduates who are struggling to find work during the pandemic, the brand is hiring a remote summer intern to help them design a new flavor. Along with a job application, they’re asking prospective candidates to post “a photo, sketch, doodle or tweet of their idea” on social media with the hashtags #NattyIntern and #contest. (Adweek)
