Spotify subscribers are up—and listening habits are changing. According to the music streaming giant, active users have increased 31% reaching 286 million monthly. Audience listening through TVs and game consoles is up by over 50%, and with daily routines drastically altered, “every day looks like the weekend now.” But at the same time, ad revenue is down. However, they’ve amped up their brand collaborations by teaming up with Chiquita to put scannable Spotify codes on their blue stickers for customers to unlock music playlists and branded prizes. (The Verge, WSJ, Mobile Marketer)
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