Coors Light is giving away free beers during these “sucky times.” Alcohol brands have been reinventing their marketing during COVID, leaning into positivity and pushing beyond their usual touchpoints. After giving away free beers to a grandma in need, Coors Light has started a new giveaway campaign to help “lighten the mood.” By using the hashtag #CouldUseABeer fans can nominate a friend or loved one who deserves a free 6-pack, and a special code will be provided to redeem for the free brews (maxing out at 500,000 free beers). (Adweek)
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