Lady Gaga is teaming up with Global Citizen and the WHO for a Pepsi-sponsored, star-studded Coronavirus charity concert. On Saturday, the “Stupid Love” popstar and the two organizations are hosting a “One World” concert to raise funds for COVID-19 relief efforts. She even recruited other Gen Z and Millennial favorites like Taylor Swift, Billie Eilish, and Lizzo to perform. In the month leading up to the big event, musicians like John Legend and Coldplay hosted individual live streamed performances on Instagram using the hashtag #TogetherAtHome. The Pepsi-sponsored concert comes at a time when as a time when brands are continuing to find ways to show young consumers they care during this unprecedented time. (Teen Vogue, The Verge)
Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.
- To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”
Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.
- To see this content for any Region, use the “Content Filter”.
