TikTok influencers are starting to launch beauty lines—and they’re expected to take off after quarantine. Following in the footsteps of popular YouTubers Jeffrey Starr, Huda Kattan, and Jaclyn Hill, newly famous TikTokers are beginning to launch their own beauty brands. One of the first is Gloss Twins, a lip gloss line from “twinfluencers” Shanae and Renar Nel, who have 1.2 million followers on their joint account. They’re being represented by Fanbytes, a Gen Z-focused talent agency that’s working with two other influencers with beauty launches on the way. Because TikTok engagement is high right now, building on the pre-pandemic growth from last year, the launches are expected to pick up once the quarantine period is over. (Glossy)
