Young consumers are still drinking hard seltzer in “massive quantities” during Coronavirus. Alcohol is already a booming industry during the COVID crisis—and according to a report from industry site Brewbound, hard seltzer sales surged 327% in the four-week period ending March 28. Data from IRI found that hard seltzer accounted for over half of the top 15 growth brands in the beer category, with White Claw and Boston Beer’s Truly leading the way. Prior to the pandemic, we found hard seltzer was emerging as one of Millennials’ favorite alcoholic beverages. (Motley Fool)
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